Friday, June 03, 2005

Sales versus marketing

"Without us" - the salesman said - "the company wouldn't have the success needed". And the marketing specialist answered: "You couldn't sell anything properly, without us !"

Who is right ?? Let's look a bit more into the details of their jobs.

What is the duty of salespeople ?

They normally sell a known product to known customers, in a known region and into known market-segments. They - should - know the competition of their buyers. They - should - know the birthdays, hobbies and family status ... more

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